Setting the Stage for Your Facebook Live Shows
So many of you may have watched or read the Facebook LIVE Tutorial but that was more about behind the scenes. What we also need to think about is how to set the stage for our LIVE parties/shows. Having a professional, consistent show, is something that is invaluable and setting the stage isn't all about the window dressing, it's about how your present yourself as well. Here are some tips for making your shows the best they can be.
- SET THE STAGE: Be sure your "stage" is clean and uncluttered. It's great to create a "display" in the background or to the side, but if you have a clean wall or a curtain you can hang behind you, that works! Some consultants will have a solid wall behind them but use a filter on their LIVE to add a little spice (hearts, flowers, etc). I have seen others use their Paparazzi boxes as displays and as great logo recognition (turn it on it's side, and voila - instant background sign). But really, the most important thing is to make sure it's clean and not too busy in the background. You just have a tiny window you need to keep clean, the rest can wait (lol). I love the way that Wendy Charpentier always has a great "stage." Simply using the approved consultant logo, or just displaying jewelry behind you is a simple way to set the stage as well.
- LIGHT IT UP: Make sure your space is well lit. Many consultants do their FB LIVE shows in their cars for this very reason and it works great. If you are doing a LIVE indoors, having a supplementary light source will be a game changer for your LIVE shows. It's almost impossible to see jewelry in a dim room. If you have the funds, invest in a few lights. Or, if you are like me, I just improvise. I move around lamps - angle shades, use my craft lights (Ott Lights work great). Even a computer screen with white background in front of you helps with illumination.
- LOOK THE PART: Take a few minutes to look your best before you start your live. Fix your hair, touch up your makeup (if that's your thing), put on a nice shirt, and most importantly - wear the jewelry. You are, essentially, the salesperson, mannequin, and product demonstrator so make sure you look professional and neat.
- SMILE AND BE UPBEAT: No one wants to buy jewelry from someone who is complainy or sour looking. Even if your day is not going well, for those few minutes, put on a smile and be positive. Avoid using bad language or talking negatively about someone (this is also against compliance with Paparazzi's rules). Have fun and be flexible - it won't be perfect and that's part of what people love. If you drop something, laugh about it. Don't let it get to you.
- AVOID DISTRACTIONS: Turn off background music and TV. Facebook has really been cracking down on this lately and will stop or pull your video. I've seen some people use a disclaimer but that isn't sufficient - it will get pulled. Not only that, but it's hard to hear you when there is a lot of background noise.
- BE ORGANIZED: Unwrap all of the jewelry you will show before hand. No one likes listening to a bunch of rattling plastic. If you use numbers, set those with the pieces before hand. Get your displays ready. You want to show as much product as you can during your LIVE.
- HAVE ENOUGH PRODUCT ON-HAND: I can't tell you how many times I could kick myself for not having enough product on-hand. I have made a huge effort to reinvest profits so that when I have a LIVE now, I have plenty to sell. Not only does that help when a customer asks for a specific color or style, but I don't have to say, "sorry, that one has sold out." I can just watch the comments roll in :)
With that said, I know a lot of us sometimes have to go live on the fly - like in the car or at a child's ball practice so we can't always set the stage. The most important thing is to create that excitement and be professional wherever you are!